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  1. 22 Aug, 2013 1:28 pm

    I’m a media content professional (film & video producer, Denmark), and we’re very conscious of the effect that movies, videos, computer games and social media have on the younger generation.

    Previous debates have tended to focus rather much on the content side (e.g. violence in films and games). What is interesting about this line of research is that it focuses on the FORM of media consumption today – calling attention to the lack of physical activity among seven year olds.

    “Although the average daily activity across the whole study was sixty minutes of exercise each day, in line with the recommended minimum, the results showed that only half of the children in the study actually achieved this target.”

    Does this indicate an increased polarization in the target group (compared to previous years) with respect to physical activity?

    “The study was conducted between May 2008 and August 2009 and things may have changed following the excitement of the London 2012 Olympic and Paralympic Games.”

    I’d be interested to hear whether, and to what extent, things have indeed changed following the Olympics. That would give us a bit of idea about the positive effect that media coverage can have on the behavior of the young.

    Thanks again,
    Christian B – Producer, Bird & Beenfeldt (http://birdbeenfeldt.dk/)

  2. 23 Aug, 2013 6:36 am

    Excellent post!
    It is a tremendous concern here in Canada, too.
    Although there are a number of health and fitness initiatives in place, our youth are as entranced with all these new technologies, video games, computers etc., a Sedentary lifestyle, seems to have become an ever more prevalent trend!

    My Nephew was parked in front of his game console, staring with glazed eyes at the screen.
    I finally got him to get up and go outside and enjoy the sunshine while it lasts. I thought he might go out and kick a football around for a while. Well, anyway, when I checked on him a few minutes later, he was sitting on the front steps, those same glazed-over eyes were now glued to the screen of a hand held gaming device!
    I ask you:
    How can we compete with the draw of these blasted things?

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  1. Wellcome Trust: Sedentary seven year olds need to get moving | MMU Research and Knowledge Exchange Blog

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